Vlaanderen.be is a non-commercial digital hub of the government. It is a website that provides all-around information relevant to the citizens of Flanders. It can be seen as one platform where various information is aggregated to answer all kinds of questions in a clear and understandable way.
Continuously interaction and feedback during the project were of major importance to deliver a high-end, relevant dashboard.
During previous years, the amount of information on the website increased enormously. The website offers the possibility for external organisations to share their information. Therefore, the platform consists of their own content, but also of third parties who use Vlaanderen.be to get more visibility. Therefore, more data insights were needed to take this visibility into account in terms of real numbers and visitors' information.
The goal of the project was to create a correct overview of the visitors’ data on Vlaanderen.be and the subdomains for a durable period.
All different parties can have access to the dashboard. This going from a more general overview of the website’s activity to the more specific content measures together with the different steps a visitor goes through. As a result, the editors can look in a fast, but efficient way to the dashboard to check their KPIs and to act upon them. In this way, people could decide whether some kinds of content should get either more visibility or should be deleted to provide a clear platform of information. To achieve the latter, several people were trained to become more data-mined and to understand the numbers.
We enormously appreciated the way Michael searched together with us towards an intuitive and user-friendly dashboard that answered all of our specific needs.
An efficient workspace was created by defining upfront a detailed roadmap. The goals were therefore accomplished by firstly understanding the needs of the client. For this, the communication was mostly focused on receiving continuous feedback to fulfil the specific needs for building the dashboard.
The needs were then translated into some technical specifications for tracking the right data.
We have learned the editors working with the dashboard by conveying the right knowledge. For this, several pieces of training were organised for both theory and practice. Hereafter, we provided them with a theory guide about the available measurement points and data analysis to retain the knowledge. Next to that, specific example cases were made for the editors to analyse better the data in the dashboard.
Allowing an in-depth understanding of all touchpoints within the customer journey of car purchasers.
Offering relevant recommendations for Coop Supermarkets to solve the pain points of their tag manager system.
Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!
Jente De Ridder | +32 474 78 21 49
Prins Boudewijnlaan 24E
Guldensporenpark Gebouw I, bus 88
Cruquiusweg 110 - F
1019 AK Amsterdam
3528 BA Utrecht